GRAVITY subsidiary ‘Barunson Interactive’, changes its name to ‘GRAVITY GAMES’

GRAVITY subsidiary ‘Barunson Interactive’, changed its name to ‘GRAVITY GAMES’
- GRAVITY GAMES, Changed its company name and introduced new CI
- Expressed company’s will to grow into a global online game company
- Create the maximum synergy effect with excellent development forces and contents

An online game company, GRAVITY Co., Ltd(CEO, Hun Chul, Park, www.gravity.co.kr), made public the name change of its subsidiary ‘Barunson Interactive Co., Ltd.’ and new image of company CI(Corporate Identity)

GRAVITY acquired a 50.8% equity interest in Barunson Interactive Co., Ltd. “Barunson Interactive” on October, last year, and took over its management control. On 14, GRAVITY announced to change Barunson Interactive Co., Ltd’s name to ‘GRAVITY GAMES Co., Ltd. (CEO, Seongu,Lee, www.gravitygames.co.kr ) based on decision at a shareholder’s meeting on March.

GRAVITY GAMES is planning to secure excellent contents development and human resources, so it can enhance its competitive power to improve henceforth its image construction as global online game company through this change. Also, newly changed CI with the company name represents the vision to take over GRAVITY’s philosophy to accomplish synergy effect and common vision of both companies by using ‘G’ which stands for GRAVITY’s vision, ‘Global, Game, GRAVITY’.

Meanwhile, the effectiveness of co-operation between two companies will be increased since GRAVITY GAMES is planning to move its office from Samsungdong, Gangnam, SEOUL to Nuriggum squre R&D tower in Sangamdong, Mapogu, SEOUL which GRAVITY company locates in.

Seongu Lee, CEO of GRAVITY GAMES, says "GRAVITY GAMES will expand its business in range of global market through well-developed contents like Dragonica and new development games." and "From now on, we will do our best to grow steadily in enhancing game development force and entering new business with GRAVITY.” Hyunchul, Park, CEO of GRAVITY, says "This change of company name means new start of GRAVITY GAMES and beginning of creating synergy effect through both companies’ excellent development force and publishing.” and “GRAVITY will keep leaping forward as global entertainment company through acceleration of tapping into Korean and foreign market and new business such as new game development, global publishing and multi-platform business.”

GRAVITY GAMES was founded in 2003, and was known as online game development company of MMORPG ‘Dragonica’, and ‘Dragonraja’. Especially, ‘Dragonica’ has accumulated user registration more than 1.5 millions of people around the world. Currently, it is bringing successful service in 11 countries including Japan, US, Europe, and Taiwan. It started to provide service in the domestic market in 2010, and became popular with variety contents and high quality.